North Signal

Get recommended by AI. Prove what worked.

Run a free report across ChatGPT, Google AI, Perplexity, Gemini, and Claude. See who wins instead of you, ship the highest-confidence fix, then validate the lift against a control.

Paste anything, your website, a social profile (Instagram, LinkedIn, TikTok, X…), or a company. We figure out what it is and build the right report, free, no card.

View sample report →Free report · no credit card
Experiment:Best AI Recommendation
Illustrative Live
ChatGPTWinner

Strong presence on branded and comparison prompts. Cited alongside two competitors.

Recommendation rate

62%

95% CI: 5668%

14 citations

Google AI Overviews

Appears in overviews for high-intent queries, but rarely as the first source.

Recommendation rate

41%

95% CI: 3547%

9 citations

Perplexity

Under-cited vs. category leaders. Missing from most 'best X' answers.

Recommendation rate

28%

95% CI: 2333%

6 citations

Claude

Lowest coverage. Cited only when your domain is directly referenced.

Recommendation rate

19%

95% CI: 1523%

4 citations

The workflow

From audit to proof, in one loop.

Most tools stop at a dashboard. North Signal takes you from “where do we stand?” to “this change actually moved answers” — with the evidence to back it.

01

Audit your AI visibility

Run your prompts across ChatGPT, Google AI, Perplexity, Gemini, and Claude — many times — to see where you're mentioned, recommended, or absent.

02

See which competitors are cited

For every prompt you lose, see exactly who wins instead and which sources the models trust to recommend them.

03

Identify missing proof & content

Pinpoint the citations, comparison pages, and evidence gaps that keep you out of the answer.

04

Run recommended experiments

Get a ranked list of changes to test — each with the mechanism, expected lift, and effort.

05

Track lift across AI engines

Re-measure against a control. Only call it a win when the change moved answers beyond normal variance.

Sample report

A report that tells you what to fix next.

North Signal separates normal AI-answer variance from meaningful movement — so your team can make changes with confidence, not guesswork.

North SignalIllustrative sample Share report

Recommendation rate

42%

+6pp vs. last report

Confidence interval

36–48%

95% confidence

Competitor overlap

7

−2 vs. last report

Citation gaps

12

+3 vs. last report

Visibility over time

Your domain Competitors
0%25%50%75%100%

Top winning prompts

PromptYouCompetitorsDelta
Best analytics platform for B2B SaaS58%24%+34pp
How to track product analytics privacy-first46%19%+27pp
Acme alternative41%38%+3pp

Method

Built for noisy AI answers.

AI systems vary by run, prompt, location, and retrieval path. North Signal repeats measurements, reports confidence, and validates changes against a control before calling a win.

Read the full methodology
01

Measure

Run multiple prompts across models and locations. We repeat runs to capture variance and establish a baseline with confidence intervals.

Baseline captured
02

Change

Make your change — content, structure, or entity signals. Keep everything else the same as the control.

Change applied
03

Remeasure

Rerun the full set. We compare against the control using statistical tests and only report a win when it's reliable.

Statistical win (or not)

Simple pricing. Built for results.

Pay for proof, not for prompts. Plans meter brands and experiments — never measurement runs.

Free report

One-time AI visibility report for your brand.

$0
  • 1 full baseline report
  • Live engines, real answers
  • Confidence intervals, not scores
  • No credit card required

Solo

Perfect for founders and solopreneurs.

$19/mo
  • 1 brand · 20 batches/mo
  • Up to 5 runs per prompt
  • 3 active experiments
  • Monitoring + alerts
  • 25 page audits/mo
Most popular

Growth

For growing teams running regular experiments.

$79/mo
  • 3 brands · 100 batches/mo
  • Up to 10 runs per prompt
  • 15 active experiments
  • White-label reports
  • 150 page audits/mo

Agency

For agencies managing multiple clients.

$199/mo
  • 15 brands · 400 batches/mo
  • Client workspaces + branding
  • 50 active experiments
  • White-label reports
  • 600 page audits/mo

Enterprise

Custom plan for large teams and needs.

Custom
  • Unlimited volume
  • SSO / OIDC, RBAC, audit trail
  • Custom engines + markets
  • SLA & dedicated support

Why teams choose North Signal

Competitors sell monitoring and dashboards. North Signal is practical, experiment-led, and accessible.

ProductBest fitMonitoringExperiment proofSelf-serve price
North SignalAI search experimentation for lean teams and agenciesMulti-engine coverage with citation trackingProof-led remeasurement (Measure → Change → Remeasure), variance-honestFree report, then $19/mo
OOtterlyBrand monitoring and share of voiceGood platform coverage, limited depthBasic before/after visibility checksFrom $29/mo
PProfoundEnterprise visibility and content teamsStrong visibility data across enginesNo controlled experiment frameworkFrom $99/mo (ChatGPT-only tier)
PPeecAI visibility tracking for brands and agencies3 engines, agency-friendly dashboardsNo structured experiment proofTrial, then sales-led
SSemrushAll-in-one SEO and marketingBroad SEO feature set, AI add-onNo experiment or remeasure workflowFrom $129.95/mo (bundle)

Competitor details are from public sites and pricing pages (checked July 2026) and change frequently — verify before relying on them. Full capability matrix →

Free tools to improve your AI visibility

No sign-up required. Real checks, instant results.

AI Visibility Checker

See how AI engines answer your buyers' questions — measured live, repeatedly.

Run the free report

llms.txt Checker

Check if your llms.txt file is accessible and readable.

AI Crawler Access Checker

Test whether AI crawlers are blocked by your robots.txt.

Prompt Generator

Draft the buyer questions to track for your category.

Trust & transparency

See the data. Trust the process.

Better decisions come from open methods and verifiable results — not a black-box score.

Sample raw responses

Explore real, anonymized outcomes from our experiment runs.

See the proof

Methodology

Read how we measure, score, and validate results.

See methodology

Privacy

Your data stays private. No trackers, no cookie banners, honest retention.

Read privacy

How we compare

An honest capability matrix — including where we trail.

View comparison

One thing we do differently: AI gives different answers every time you ask, so tools that show you a single score are guessing. We measure repeatedly and tell you what's real — even when the honest answer is “that change did nothing.”

Run the first report free.

No credit card. No commitments. Get a baseline, see opportunities, and decide what to change.

About a minute to your first report Real live AI answers, not estimates Ranked, mechanism-backed fixes